Become a Tutor

Training costs, franchise fees, and earning potential

Local puppy trainer celebrating puppy progress in graduation training class

What are the costs involved in Puppy School?

Trainees are required to take the Puppy School Tutor Training Course. Successful students attain the Puppy School Tutors certificate which allows them to run a Puppy School franchise in their allocated territory. (Associate tutors, who run classes for full tutors on that tutor's territory, usually for an agreed payment, are also required to take the fully training course and attain the Puppy School Tutors certificate.)

The training course (and Franchise Fee) to become a Puppy School Tutor is £1,850.

An installment plan and 2 scholarship places per course are available - please ask for details.

There are no further up-front Franchise costs (as in you don't pay anything further to join the franchise - only the cost of the training).

New from 2025: 25% off the training course fee for Registered Veterinary Nurses and Animal Welfare Charity Employees

The training course to become a Puppy School tutor comprises nine plus days of top quality training; two days of introductory face-to-face training, 25 hours of live online tuition covering a range of topics from animal learning and puppy behaviour to dealing with the media and managing people, a 3-day practical course, and a further four months of correspondence course.

Accommodation and travel costs (courses are held in Worcestershire, England) for the two residential courses will need to be met (one 2-day and one 3-day course), the rest can be done online and locally. Some local travel will be needed to visit puppy classes and for purposes such as research (e.g. when viewing possible venues) and marketing.

Tutors are responsible for running their own business, with full training and backup support provided by Regional Managers and Puppy School Head Office (Associate Tutors work under and for full tutors and are not required to run their own business).

In addition to the training fee, 20% of all courses booked through the Puppy School central booking system are retained to provide all the benefits associated with being a Puppy School tutor (please see the 'Advantages of becoming a Puppy School tutor' tab). This payment is taken at the time of booking, via the Puppy School central booking system, with the tutor receiving the remaining 80% of the booking fee.

Costs

How much can Puppy School Tutors earn?

Puppy School tutors set their own fees for classes (minimum of £80 for a six week course, average cost across the country is £120 for a 6 weeks course but this varies depending on hall costs and other local cost implications). Guidance is given during their initial training course on what fee to choose for your area and why.

The amount of money you can make as a Puppy School tutor depends upon several different things including the fee that you charge to clients, the cost of your hall, the size of the hall, and your experience - and hence the number of puppies you take into a course (maximum of 8 puppies per course), and the goods you choose to sell during your classes.

Please check out the table below which gives a rough approximation of what your earnings could be. (When planning your initial outlay, you will need allow a cost for a certain amount of 'equipment' needed to run classes successfully, such as a mop/bucket, a range of toys (see 'Advantages' section for info about free toys from Tug-e-nuff for new tutors), spare bedding/bowls etc.)

Additional earnings can be made by encouraging clients to take up the offer from Natures Menu of free food (worth £22 to them, and, potentially, £15 PER CLIENT to you) this additional income stream is NOT represented in the table below.

Booking Form

Local, friendly tutor in puppy training class with brown and white Pointer puppy

“I was drawn to PS because it gives you the opportunity to run your own business but you still get the feel and support of being with a bigger organisation so you have people to bounce ideas off and help improve your training. I love all the workshops and training events that I can attend within Puppy School, there's always something new to sign up to and get involved in. We are invited to attend a free 3-day behaviour course twice a year for the first three years of running classes and these are so helpful when you're just getting started in the business. In an industry like dog training, it's important to keep up to date with what is going on, and Puppy School helps me to do this. ”

Kim Hawley

Puppy School Tutor, Gloucester

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